Over the past decade, financial institutions have invested enormous resources in digital transformation: new channels, new technologies, new customer engagement tools. Customer data is now more abundant than ever. But, as Artem Lyashanov notes, most banks and credit unions still struggle to translate this data into action. More data doesn’t mean more value. Many financial […]

Over the past decade, financial institutions have invested enormous resources in digital transformation: new channels, new technologies, new customer engagement tools. Customer data is now more abundant than ever. But, as Artem Lyashanov notes, most banks and credit unions still struggle to translate this data into action. More data doesn’t mean more value. Many financial […]